The visitor experience company
By 2034
Global travel demand will double .
30 billion annual trips.
15 million additional flights.
7 million new hotel rooms.
Source: World Economic Forum & Kearney, 2025
The growth of tourism and aviation is more than just numbers.
It will shape how nations are seen and remembered .
We help tourism destinations, authorities and airports build visitor experience ecosystems .
Visitor experience ecosystems are the people , places and platforms that enable the visitor journey.
People
Frontline employees and local communities shape how an experience feels, and create the stories and memories visitors take home.
Places
Architecture, landscapes, wayfinding, and amenities guide how visitors move and flow, defining the rhythm and pace of a destination.
Places
Architecture, landscapes, wayfinding, and amenities guide how visitors move and flow, defining the rhythm and pace of a destination.
Platforms
Digital products, services, data and systems remove friction across the journey and enable seamless, personalised interactions.
Successful destinations maintain harmony between the needs of every visitor and the people, places and platforms that serve them.
We help clients create that harmony.
Work.
Services.
From boardroom strategy to frontline detail, we work across the visitor experience lifecycle.
Set the direction for future visitor experiences.
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Vision & Principles: Define the target visitor experience and translate into principles that scale across projects, partners, and operators.
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Visitor Economy: Forecast demand, supply, and value creation to align investment and capacity with strategic outcomes.
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Experience Masterplanning: Define phased plans for activating experiences, building infrastructure, and growing capabilities.
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Executive Facilitation: Facilitate boards, government ministries, and senior executives to align on vision and make critical decisions.
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See the experience through the eyes of the visitor.
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Ethnographic Intelligence: Observe visitors in context to uncover unspoken needs, with AI synthesis revealing patterns in qualitative insights.
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Behavioural Insights: Identify decision-drivers and psychological triggers that shape visitor choices, behaviours and memories.
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Dynamic Personas: Create actionable visitor profiles to guide decisions, enhanced with large-scale datasets that keep segments evolving over time.
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Future Foresight: Anticipate social, economic, and technological shifts, using AI modelling to test experience offerings against future scenarios.
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Turn strategy into human, spatial, and digital journeys.
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Experience Concepts: Define signature concepts that embody the identity and story of a place.
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Service Blueprints: Map journeys across human, spatial, and digital touchpoints, linking them to backstage systems.
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Touchpoint Prototyping: Test experiences through frontline staff role-plays, spatial walk-throughs or digital mock-ups.
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Experience Requirements: Translate journeys into detailed specifications for build, operations, and technology.
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Enable teams to design, deliver, and sustain experiences.
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Experience Toolkits: Embed experience design playbooks and experience assessment models across development teams.
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Capability Development: Equip teams with the skills and knowledge to design, launch, and improve visitor experiences.
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Operational Models: Define delivery structures, revenue flows, and provider ecosystems to ensure sustainable, consistent, and scalable experiences.
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Performance & Measurement: Build systems to track outcomes, improve quality, and scale learnings across ecosystems.
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Toolkits.
Proven proprietary frameworks to design, activate, and evaluate visitor experiences.
We offer ready-to-use toolkits that turn strategy into action. A clear process, common language, and proven method to design, manage, and scale visitor experiences.
Available with add-on training and support.
Experience Activation Toolkit
The end-to-end process for designing and launching visitor experiences at scale.
Clarity
A structured playbook with ready-to-use templates that takes teams step by step from vision to activation.
Consistency
Creates a repeatable way to design and deliver experiences with speed and reliability.
Confidence
Tested at giga-project scale, it reduces uncertainty and accelerates decision-making.
Impact
Aligns leaders and teams to deliver visitor experiences that meet ambition and build reputation.
Experience Portfolio Toolkit
The self-service interactive tool for evaluating and diversifying visitor experience portfolios.
Insight
An interactive tool with ready-to-use criteria that shows how experiences perform across key attributes.
Objectivity
Provides a repeatable method for evaluation so decisions are based on evidence, not opinion.
Alignment
Gives leaders and operators a common language to compare experiences and prioritise investments.
Impact
Helps destinations diversify their portfolio, drive return visitation, and build long-term value.
Insights.
About.
Angus Lowe founded Studio Lowe in 2021 to help visionary teams in the GCC to design and build digital, spatial, and human experiences across tourism and aviation.
Angus is a strategist, researcher, facilitator, and designer who has spent 15 years designing customer experiences.
He has worked with global consultancies and agencies across tourism, aviation, conservation, culture, sport, banking, telecoms, energy, and pharmaceuticals.
Through an extensive network, Angus has access to global talent, spanning strategy, research, design, and execution, allowing Studio Lowe to rapidly scale.
"Angus sees the world differently and brings fresh perspectives that shift our thinking.
He is an outstanding facilitator who we trusted to lead a critical session with the Mohammed bin Salman. I can’t recommend him highly enough."
Bridget Woods
Director of Destination Development | NEOM Tourism
"Angus was pivotal in designing and delivering our Smart Gates programme.
His influence extended far beyond, shaping service standards and elevating the passenger journey across Dubai Airports."
Anmar Bajbouj
Head of Service and Product Design | Dubai Airports