Reimagining marine adventure through a digital scuba experience.
NEOM wanted to establish itself as a digitally-enabled scuba diving destination, but divers globally faced fragmented booking options, inconsistent safety standards, and limited digital integration.
The challenge was to streamline the experience for seasoned divers while inspiring newcomers to take the plunge.
We conducted research with divers, operators, and stakeholders, then co-created a service blueprint and prototype covering the full journey.
Features included AI-powered site recommendations, seamless booking and payment, pre-dive safety briefings, live condition updates, and a media hub for sharing underwater experiences.
The scuba module created a scalable platform that removed booking barriers, enforced consistent safety standards, and connected operators into a unified system.
It positioned NEOM as a global hub for marine adventure tourism, driving new revenue, repeat visitation, and long-term commercial growth.