Accelerating billion-dollar tourism investments with Crown Prince Mohammed bin Salman.
Crown Prince Mohammed bin Salman called a 45-minute workshop to decide the future of infrastructure in the NEOM Nature Reserve.
Options ranged from leaving it untouched to building large-scale hotels. Without alignment, NEOM faced months of delay and a stalled vision.
Studio Lowe was selected to facilitate, based on a track record of creating clarity in high-pressure moments. Working with NEOM leadership, we shaped scenarios, clarified trade-offs, and built compelling materials.
In the room, we used 3D maps and visual storytelling to bring choices to life, guiding MBS and his team through a focused but inclusive debate to reach a clear decision.
MBS endorsed a path on the spot, giving the Nature Reserve immediate direction and unblocking months of uncertainty in under an hour.
The decision reshaped strategies, unlocked new work streams, and accelerated NEOM’s long-term vision.